Elevating BetterLesson’s Content Experience with a Redesigned Resource Center
Improving the discoverability, personalization, and value of BetterLesson’s resource center for K-12 leaders and champions
CATEGORY
UI/Web Design
Brand Design
ROLE
Lead UI Designer
PUBLISHED
2025
COLLABORATORS
SVP Marketing
VP of Design
Director of Marketing
Contract Developer
TOOLS
Figma
WordPress
Adobe Illustrator
Adobe InDesign
Elevating BetterLesson’s Content Experience with a Redesigned Resource Center
Improving the discoverability, personalization, and value of BetterLesson’s resource center for K-12 leaders and champions
CATEGORY
UI/Web Design
Brand Design
ROLE
Lead UI Designer
PUBLISHED
2025
COLLABORATORS
SVP Marketing
VP of Design
Director of Marketing
Contract Developer
TOOLS
Figma
WordPress
Adobe Illustrator
Adobe InDesign
Elevating BetterLesson’s Content Experience with a Redesigned Resource Center
Improving the discoverability, personalization, and value of BetterLesson’s resource center for K-12 leaders and champions
CATEGORY
UI/Web Design
Brand Design
ROLE
Lead UI Designer
PUBLISHED
2025
COLLABORATORS
SVP Marketing
VP of Design
Director of Marketing
Contract Developer
TOOLS
Figma
WordPress
Adobe Illustrator
Adobe InDesign
challenge
challenge
challenge
BetterLesson’s existing resource center had low engagement rates, poor content discoverability, and wasn’t effectively supporting sales initiatives or establishing thought leadership. Users struggled to find relevant content, which limited the platform’s ability to drive conversions and demonstrate the expertise BetterLesson can provide.
BetterLesson’s existing resource center had low engagement rates, poor content discoverability, and wasn’t effectively supporting sales initiatives or establishing thought leadership. Users struggled to find relevant content, which limited the platform’s ability to drive conversions and demonstrate the expertise BetterLesson can provide.
BetterLesson’s existing resource center had low engagement rates, poor content discoverability, and wasn’t effectively supporting sales initiatives or establishing thought leadership. Users struggled to find relevant content, which limited the platform’s ability to drive conversions and demonstrate the expertise BetterLesson can provide.
User Pain Points
User Pain Points
User Pain Points
Initial stakeholder interviews revealed several critical issues:
Initial stakeholder interviews revealed several critical issues:
Initial stakeholder interviews revealed several critical issues:
Visitors couldn’t easily find relevant content for their role or pain point.
Visitors couldn’t easily find relevant content for their role or pain point.
Visitors couldn’t easily find relevant content for their role or pain point.
Search functionality was suboptimal.
Search functionality was suboptimal.
Search functionality was suboptimal.
There was no personalization or content recommendations.
There was no personalization or content recommendations.
There was no personalization or content recommendations.
As a result, the resource center failed to deliver timely, relevant, and targeted content to customers.
As a result, the resource center failed to deliver timely, relevant, and targeted content to customers.
As a result, the resource center failed to deliver timely, relevant, and targeted content to customers.
about betterlesson
about betterlesson
about betterlesson
BetterLesson drives K-12 success by integrating innovative professional learning with strategic scheduling, enabling districts to significantly improve college and career readiness while achieving cost efficiencies.
BetterLesson drives K-12 success by integrating innovative professional learning with strategic scheduling, enabling districts to significantly improve college and career readiness while achieving cost efficiencies.
BetterLesson drives K-12 success by integrating innovative professional learning with strategic scheduling, enabling districts to significantly improve college and career readiness while achieving cost efficiencies.
business goals
business goals
business goals
The redesign aimed to create a user-friendly, easily navigable, and highly functional resource center that:
The redesign aimed to create a user-friendly, easily navigable, and highly functional resource center that:
The redesign aimed to create a user-friendly, easily navigable, and highly functional resource center that:
Guides visitors from awareness to conversion,
Guides visitors from awareness to conversion,
Guides visitors from awareness to conversion,
Clearly communicates the BetterLesson brand,
Clearly communicates the BetterLesson brand,
Clearly communicates the BetterLesson brand,
Attracts qualified leads,
Attracts qualified leads,
Attracts qualified leads,
Boosts content engagement,
Boosts content engagement,
Boosts content engagement,
Strengthens thought leadership, and
Strengthens thought leadership, and
Strengthens thought leadership, and
Supports the company’s strategic objectives.
Supports the company’s strategic objectives.
Supports the company’s strategic objectives.
research - competitive analysis
research - competitive analysis
research - competitive analysis
I analyzed 10 competitor platforms, focusing on:
I analyzed 10 competitor platforms, focusing on:
I analyzed 10 competitor platforms, focusing on:
Content organization and taxonomy
Content organization and taxonomy
Content organization and taxonomy
Search and filtering capabilities
Search and filtering capabilities
Search and filtering capabilities
Visual hierarchy and readability
Visual hierarchy and readability
Visual hierarchy and readability
Lead capture strategies
Lead capture strategies
Lead capture strategies
Mobile responsiveness
Mobile responsiveness
Mobile responsiveness
Key Findings
Key Findings
Key Findings
The most successful competitors organized content around specific topics, helping visitors quickly find relevant information.
The most successful competitors organized content around specific topics, helping visitors quickly find relevant information.
The most successful competitors organized content around specific topics, helping visitors quickly find relevant information.
Advanced filtering by content type, topic, and user role was standard, improving discoverability.
Advanced filtering by content type, topic, and user role was standard, improving discoverability.
Advanced filtering by content type, topic, and user role was standard, improving discoverability.
Related content recommendations drove additional engagement opportunities, keeping users on the platform longer.
Related content recommendations drove additional engagement opportunities, keeping users on the platform longer.
Related content recommendations drove additional engagement opportunities, keeping users on the platform longer.
Strong lead capture strategies leveraged gated content, registration forms, newsletter sign-ups, and interactive tools to convert visitors into qualified leads.
Strong lead capture strategies leveraged gated content, registration forms, newsletter sign-ups, and interactive tools to convert visitors into qualified leads.
Strong lead capture strategies leveraged gated content, registration forms, newsletter sign-ups, and interactive tools to convert visitors into qualified leads.
solution
solution
solution
The proposed solutions transformed the existing experience for educators and school leaders.
The proposed solutions transformed the existing experience for educators and school leaders.
The proposed solutions transformed the existing experience for educators and school leaders.
Content discovery: The resource center was reformatted to feature a carousel highlighting specific resources, such as upcoming webinars or relevant blog posts, along with a comprehensive, chronologically sorted list of all resources.
Content discovery: The resource center was reformatted to feature a carousel highlighting specific resources, such as upcoming webinars or relevant blog posts, along with a comprehensive, chronologically sorted list of all resources.
Content discovery: The resource center was reformatted to feature a carousel highlighting specific resources, such as upcoming webinars or relevant blog posts, along with a comprehensive, chronologically sorted list of all resources.
Advanced filtering: Visitors can easily browse by resource type, topic, or level, allowing for relevant information to surface and supporting sales readiness among high-value buyers and champions.
Advanced filtering: Visitors can easily browse by resource type, topic, or level, allowing for relevant information to surface and supporting sales readiness among high-value buyers and champions.
Advanced filtering: Visitors can easily browse by resource type, topic, or level, allowing for relevant information to surface and supporting sales readiness among high-value buyers and champions.
Resource navigation: While the resource center contained a high volume of valuable content, CTAs and related resource recommendations were sparse. A sticky right-hand sidebar was added to house gated downloadable content, registration forms, sign-ups, and other key CTAs, along with a “You may also like…” content block to guide users toward additional resources.
Resource navigation: While the resource center contained a high volume of valuable content, CTAs and related resource recommendations were sparse. A sticky right-hand sidebar was added to house gated downloadable content, registration forms, sign-ups, and other key CTAs, along with a “You may also like…” content block to guide users toward additional resources.
Resource navigation: While the resource center contained a high volume of valuable content, CTAs and related resource recommendations were sparse. A sticky right-hand sidebar was added to house gated downloadable content, registration forms, sign-ups, and other key CTAs, along with a “You may also like…” content block to guide users toward additional resources.
Highlight modules: To increase visibility and engagement for the BetterLesson podcast “Lessons Learned,” a universal banner was added above the footer and included in the sticky sidebar. Marketing stakeholders appreciated this approach, as it allowed them to make internal updates to promote specific events or initiatives across all content pages.
Highlight modules: To increase visibility and engagement for the BetterLesson podcast “Lessons Learned,” a universal banner was added above the footer and included in the sticky sidebar. Marketing stakeholders appreciated this approach, as it allowed them to make internal updates to promote specific events or initiatives across all content pages.
Highlight modules: To increase visibility and engagement for the BetterLesson podcast “Lessons Learned,” a universal banner was added above the footer and included in the sticky sidebar. Marketing stakeholders appreciated this approach, as it allowed them to make internal updates to promote specific events or initiatives across all content pages.
Visual refinement: Content pages feature improved organization, visual hierarchy, and intentional design updates (like a collapsible bio block and refreshed quote styling) that align with the brand and overall layout.
Visual refinement: Content pages feature improved organization, visual hierarchy, and intentional design updates (like a collapsible bio block and refreshed quote styling) that align with the brand and overall layout.
Visual refinement: Content pages feature improved organization, visual hierarchy, and intentional design updates (like a collapsible bio block and refreshed quote styling) that align with the brand and overall layout.
Brand alignment: This project aimed to create a visually appealing, contemporary design that aligns with the brand identity, using intentional color choices and brand elements throughout the layout. Because the resource center is one of the most visible, content-heavy areas, maintaining brand consistency was essential across all thumbnails, gated content, banners, static graphics, and other visual elements.
Brand alignment: This project aimed to create a visually appealing, contemporary design that aligns with the brand identity, using intentional color choices and brand elements throughout the layout. Because the resource center is one of the most visible, content-heavy areas, maintaining brand consistency was essential across all thumbnails, gated content, banners, static graphics, and other visual elements.
Brand alignment: This project aimed to create a visually appealing, contemporary design that aligns with the brand identity, using intentional color choices and brand elements throughout the layout. Because the resource center is one of the most visible, content-heavy areas, maintaining brand consistency was essential across all thumbnails, gated content, banners, static graphics, and other visual elements.
results
results
results
The immediate outcome of this project was an improved user experience resulting from a clear, more structured experience and improved features. The redesign allows decision-makers to quickly see BetterLesson’s impact, building confidence and reducing perceived risk.
The immediate outcome of this project was an improved user experience resulting from a clear, more structured experience and improved features. The redesign allows decision-makers to quickly see BetterLesson’s impact, building confidence and reducing perceived risk.
The immediate outcome of this project was an improved user experience resulting from a clear, more structured experience and improved features. The redesign allows decision-makers to quickly see BetterLesson’s impact, building confidence and reducing perceived risk.
All pages were fully responsive and optimized for any device. To ensure the resource center remains current and scalable, content was organized so BetterLesson’s internal team can easily update and manage it through WordPress.
All pages were fully responsive and optimized for any device. To ensure the resource center remains current and scalable, content was organized so BetterLesson’s internal team can easily update and manage it through WordPress.
All pages were fully responsive and optimized for any device. To ensure the resource center remains current and scalable, content was organized so BetterLesson’s internal team can easily update and manage it through WordPress.
check out my other work
check out my other work
check out my other work
