Developing UC Davis’ 2021–2022 Calendars to Highlight Resilience and Optimism Post-COVID-19
Designing an award-winning calendar collection to welcome back in-person activities and operations
CATEGORY
Brand Design
Print Design
Graphic Design
ROLE
Lead Graphic Designer
PUBLISHED
2021
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Developing UC Davis’ 2021–2022 Calendars to Highlight Resilience and Optimism Post-COVID-19
Designing an award-winning calendar collection to welcome back in-person activities and operations
CATEGORY
Brand Design
Print Design
Graphic Design
ROLE
Lead Graphic Designer
PUBLISHED
2021
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Developing UC Davis’ 2021–2022 Calendars to Highlight Resilience and Optimism Post-COVID-19
Designing an award-winning calendar collection to welcome back in-person activities and operations
CATEGORY
Brand Design
Print Design
Graphic Design
ROLE
Lead Graphic Designer
PUBLISHED
2021
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
highlights
highlights
highlights
With remote learning and reduced campus operations for a year and a half due to COVID-19, the official UC Davis 2021–2022 poster calendar and downloadable monthly calendars were carefully curated to welcome back students to in-person instruction and campus life full of engaging opportunities.
With remote learning and reduced campus operations for a year and a half due to COVID-19, the official UC Davis 2021–2022 poster calendar and downloadable monthly calendars were carefully curated to welcome back students to in-person instruction and campus life full of engaging opportunities.
With remote learning and reduced campus operations for a year and a half due to COVID-19, the official UC Davis 2021–2022 poster calendar and downloadable monthly calendars were carefully curated to welcome back students to in-person instruction and campus life full of engaging opportunities.
The 24” x 36” poster calendars were displayed and available for sale at three UC Davis Stores locations, with a total of approximately 3,500 copies sold. Alongside the poster calendar, the UC Davis community could access and download the free monthly calendars on the official UC Davis website. These visually stunning calendars were recognized with a Gold Award at the esteemed 37th Annual Educational Advertising Awards.
The 24” x 36” poster calendars were displayed and available for sale at three UC Davis Stores locations, with a total of approximately 3,500 copies sold. Alongside the poster calendar, the UC Davis community could access and download the free monthly calendars on the official UC Davis website. These visually stunning calendars were recognized with a Gold Award at the esteemed 37th Annual Educational Advertising Awards.
The 24” x 36” poster calendars were displayed and available for sale at three UC Davis Stores locations, with a total of approximately 3,500 copies sold. Alongside the poster calendar, the UC Davis community could access and download the free monthly calendars on the official UC Davis website. These visually stunning calendars were recognized with a Gold Award at the esteemed 37th Annual Educational Advertising Awards.
initial design
initial design
initial design
Looking forward to a year of possibilities, it was important as the Lead Graphic Designer for this project to highlight UC Davis’ comeback from the pandemic and convey a sense of optimism for the future.
Looking forward to a year of possibilities, it was important as the Lead Graphic Designer for this project to highlight UC Davis’ comeback from the pandemic and convey a sense of optimism for the future.
Looking forward to a year of possibilities, it was important as the Lead Graphic Designer for this project to highlight UC Davis’ comeback from the pandemic and convey a sense of optimism for the future.
To reflect on the journey that many students and faculty experienced, the first draft for this poster calendar had a focus on using brand photos that were collected during the pandemic to tell a powerful story of resilience and hope. The first draft highlighted the three stages of the pandemic experience:
To reflect on the journey that many students and faculty experienced, the first draft for this poster calendar had a focus on using brand photos that were collected during the pandemic to tell a powerful story of resilience and hope. The first draft highlighted the three stages of the pandemic experience:
To reflect on the journey that many students and faculty experienced, the first draft for this poster calendar had a focus on using brand photos that were collected during the pandemic to tell a powerful story of resilience and hope. The first draft highlighted the three stages of the pandemic experience:
1) adjusting to masking and social distancing,
1) adjusting to masking and social distancing,
1) adjusting to masking and social distancing,
2) implementing the COVID-19 vaccine, and
2) implementing the COVID-19 vaccine, and
2) implementing the COVID-19 vaccine, and
3) finally being able to get the college experience of attending in-person lectures, hanging out with friends, and celebrating graduation.
3) finally being able to get the college experience of attending in-person lectures, hanging out with friends, and celebrating graduation.
3) finally being able to get the college experience of attending in-person lectures, hanging out with friends, and celebrating graduation.
design direction and execution
design direction and execution
design direction and execution
However, to create a marketable product using UC Davis’ new “Outgrow the Expected” brand guide, a banner display using brand elements (such as watercolor brush strokes and Steven Noble illustrations) was tested.
However, to create a marketable product using UC Davis’ new “Outgrow the Expected” brand guide, a banner display using brand elements (such as watercolor brush strokes and Steven Noble illustrations) was tested.
However, to create a marketable product using UC Davis’ new “Outgrow the Expected” brand guide, a banner display using brand elements (such as watercolor brush strokes and Steven Noble illustrations) was tested.
Consulting with the Art Director, Brand Manager, Project Manager, and Director of Brand Management and Marketing, we collectively felt going in this direction allowed the UC Davis brand to really shine through and produce a product that people would be eager to purchase and display.
Consulting with the Art Director, Brand Manager, Project Manager, and Director of Brand Management and Marketing, we collectively felt going in this direction allowed the UC Davis brand to really shine through and produce a product that people would be eager to purchase and display.
Consulting with the Art Director, Brand Manager, Project Manager, and Director of Brand Management and Marketing, we collectively felt going in this direction allowed the UC Davis brand to really shine through and produce a product that people would be eager to purchase and display.
There was a strong desire to emphasize the yellows and oranges in the brand, so the warm and energetic “Aggie Gold,” “Golden State,” “Sunflower,” and “Poppy” were used in the final poster calendar.
There was a strong desire to emphasize the yellows and oranges in the brand, so the warm and energetic “Aggie Gold,” “Golden State,” “Sunflower,” and “Poppy” were used in the final poster calendar.
There was a strong desire to emphasize the yellows and oranges in the brand, so the warm and energetic “Aggie Gold,” “Golden State,” “Sunflower,” and “Poppy” were used in the final poster calendar.
To better capture the big year ahead after going through a pandemic, it felt necessary to include more to the poster calendar’s headline instead of just “2021–2022.”
To better capture the big year ahead after going through a pandemic, it felt necessary to include more to the poster calendar’s headline instead of just “2021–2022.”
To better capture the big year ahead after going through a pandemic, it felt necessary to include more to the poster calendar’s headline instead of just “2021–2022.”
Brainstorming with the Marketing Writer, “Welcome back, Aggies!” was the most appropriate headline to convey the excitement and anticipation surrounding the upcoming year for the UC Davis community.
Brainstorming with the Marketing Writer, “Welcome back, Aggies!” was the most appropriate headline to convey the excitement and anticipation surrounding the upcoming year for the UC Davis community.
Brainstorming with the Marketing Writer, “Welcome back, Aggies!” was the most appropriate headline to convey the excitement and anticipation surrounding the upcoming year for the UC Davis community.
To complement the headline, the Steven Noble double decker bus illustration (a bus the transit system at UC Davis (Unitrans) uses) paired well as many students and passersby ride or would encounter these when on campus.
To complement the headline, the Steven Noble double decker bus illustration (a bus the transit system at UC Davis (Unitrans) uses) paired well as many students and passersby ride or would encounter these when on campus.
To complement the headline, the Steven Noble double decker bus illustration (a bus the transit system at UC Davis (Unitrans) uses) paired well as many students and passersby ride or would encounter these when on campus.
After the poster calendar was finalized, the downloadable monthly calendar designs came naturally with more room for experimentation on the banners’ colors and illustrations used.
After the poster calendar was finalized, the downloadable monthly calendar designs came naturally with more room for experimentation on the banners’ colors and illustrations used.
After the poster calendar was finalized, the downloadable monthly calendar designs came naturally with more room for experimentation on the banners’ colors and illustrations used.
Although each month’s banner display was unique, the months were organized by illustrations and similar color schemes that represented the season for each quarter, allowing for visual cohesion and flow throughout the months.
Although each month’s banner display was unique, the months were organized by illustrations and similar color schemes that represented the season for each quarter, allowing for visual cohesion and flow throughout the months.
Although each month’s banner display was unique, the months were organized by illustrations and similar color schemes that represented the season for each quarter, allowing for visual cohesion and flow throughout the months.
check out my other work
check out my other work
check out my other work
