Revitalizing the Aggie Tip Sheet, A Key Infographic for the UC Davis Community
Creating a lasting design system that supports UC Davis leaders and future communications
CATEGORY
Brand Design
Graphic Design
Template Design
ROLE
Lead Graphic Designer
PUBLISHED
2023
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Revitalizing the Aggie Tip Sheet, A Key Infographic for the UC Davis Community
Creating a lasting design system that supports UC Davis leaders and future communications
CATEGORY
Brand Design
Graphic Design
Template Design
ROLE
Lead Graphic Designer
PUBLISHED
2023
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Revitalizing the Aggie Tip Sheet, A Key Infographic for the UC Davis Community
Creating a lasting design system that supports UC Davis leaders and future communications
CATEGORY
Brand Design
Graphic Design
Template Design
ROLE
Lead Graphic Designer
PUBLISHED
2023
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
background
background
background
With the last Aggie Tip Sheet being published in 2019, I was tasked to revive the infographic with a new look that would be utilized for marketing purposes. Working cross-functionally with the Director of Brand Management and Marketing, Brand Manager, and Marketing Manager, my responsibility was to transform an extensive list of relevant statistics and facts into a visually appealing infographic.
With the last Aggie Tip Sheet being published in 2019, I was tasked to revive the infographic with a new look that would be utilized for marketing purposes. Working cross-functionally with the Director of Brand Management and Marketing, Brand Manager, and Marketing Manager, my responsibility was to transform an extensive list of relevant statistics and facts into a visually appealing infographic.
With the last Aggie Tip Sheet being published in 2019, I was tasked to revive the infographic with a new look that would be utilized for marketing purposes. Working cross-functionally with the Director of Brand Management and Marketing, Brand Manager, and Marketing Manager, my responsibility was to transform an extensive list of relevant statistics and facts into a visually appealing infographic.
about the aggie tip sheet
about the aggie tip sheet
about the aggie tip sheet
The Aggie Tip Sheet, by necessity, accommodates only about 30 of the most notable entries collected from the Budget and Institutional Analysis Office of UC Davis Finance, Operations, and Administration.
The Aggie Tip Sheet, by necessity, accommodates only about 30 of the most notable entries collected from the Budget and Institutional Analysis Office of UC Davis Finance, Operations, and Administration.
The Aggie Tip Sheet, by necessity, accommodates only about 30 of the most notable entries collected from the Budget and Institutional Analysis Office of UC Davis Finance, Operations, and Administration.
This was a judgment that was based on factors including the perceived esteem of the ranking body, the height and recency of the ranking, and its appeal to key audiences including donors, policy makers, and prospective students and faculty.
This was a judgment that was based on factors including the perceived esteem of the ranking body, the height and recency of the ranking, and its appeal to key audiences including donors, policy makers, and prospective students and faculty.
This was a judgment that was based on factors including the perceived esteem of the ranking body, the height and recency of the ranking, and its appeal to key audiences including donors, policy makers, and prospective students and faculty.
design direction and execution
design direction and execution
design direction and execution
Feedback on previous tip sheets suggested limiting them to two pages while incorporating a more reader-friendly layout for the rankings and statistics. Based on this feedback, the majority of my time was spent grouping relevant insights together and testing out different layouts to achieve optimal flow and hierarchy.
Feedback on previous tip sheets suggested limiting them to two pages while incorporating a more reader-friendly layout for the rankings and statistics. Based on this feedback, the majority of my time was spent grouping relevant insights together and testing out different layouts to achieve optimal flow and hierarchy.
Feedback on previous tip sheets suggested limiting them to two pages while incorporating a more reader-friendly layout for the rankings and statistics. Based on this feedback, the majority of my time was spent grouping relevant insights together and testing out different layouts to achieve optimal flow and hierarchy.
Ultimately, I went with a horizontal layout, which allowed for more white space and seamless incorporation of the “Outgrow the Expected” brand guide.
Ultimately, I went with a horizontal layout, which allowed for more white space and seamless incorporation of the “Outgrow the Expected” brand guide.
Ultimately, I went with a horizontal layout, which allowed for more white space and seamless incorporation of the “Outgrow the Expected” brand guide.
Going this route allowed for the 2023 Aggie Tip Sheet to have a fresh new look that set it apart from its predecessors, while also facilitating easy access and navigation for UC Davis leaders (Chancellor, Provost, Deans, and development officers), external relations professionals, and lead communicators to make observations and promote conversations.
Going this route allowed for the 2023 Aggie Tip Sheet to have a fresh new look that set it apart from its predecessors, while also facilitating easy access and navigation for UC Davis leaders (Chancellor, Provost, Deans, and development officers), external relations professionals, and lead communicators to make observations and promote conversations.
Going this route allowed for the 2023 Aggie Tip Sheet to have a fresh new look that set it apart from its predecessors, while also facilitating easy access and navigation for UC Davis leaders (Chancellor, Provost, Deans, and development officers), external relations professionals, and lead communicators to make observations and promote conversations.
template development
template development
template development
Since space on the Aggie Tip Sheet was limited, there was a strong desire from colleges and other departments within UC Davis to create their own tip sheet. Leveraging the feedback, I created a template in Canva for teams to highlight their own accomplishments.
Since space on the Aggie Tip Sheet was limited, there was a strong desire from colleges and other departments within UC Davis to create their own tip sheet. Leveraging the feedback, I created a template in Canva for teams to highlight their own accomplishments.
Since space on the Aggie Tip Sheet was limited, there was a strong desire from colleges and other departments within UC Davis to create their own tip sheet. Leveraging the feedback, I created a template in Canva for teams to highlight their own accomplishments.
Having organized all design assets for future designers at UC Davis Strategic Communications, I’m pleased that the layout designs I created are still serving the team well in 2025.
Having organized all design assets for future designers at UC Davis Strategic Communications, I’m pleased that the layout designs I created are still serving the team well in 2025.
Having organized all design assets for future designers at UC Davis Strategic Communications, I’m pleased that the layout designs I created are still serving the team well in 2025.
reviews
reviews
reviews
Below are positive remarks on the Aggie Tip Sheet post-launch.
Below are positive remarks on the Aggie Tip Sheet post-launch.
Below are positive remarks on the Aggie Tip Sheet post-launch.
“The Development and Alumni Relations team have missed it. It is a helpful reference for them when they are having discussions with donors. The redesign looks great!”
— Digital Managing Editor
“The Development and Alumni Relations team have missed it. It is a helpful reference for them when they are having discussions with donors. The redesign looks great!”
— Digital Managing Editor
“The Development and Alumni Relations team have missed it. It is a helpful reference for them when they are having discussions with donors. The redesign looks great!”
— Digital Managing Editor
“It is a helpful reference for our DEVAR teams when they are having discussions with donors. The redesign looks great.”
— Content Strategist
“It is a helpful reference for our DEVAR teams when they are having discussions with donors. The redesign looks great.”
— Content Strategist
“It is a helpful reference for our DEVAR teams when they are having discussions with donors. The redesign looks great.”
— Content Strategist
“Love the new layout and inclusion of prominent news coverage.”
— Speech Writer
“Love the new layout and inclusion of prominent news coverage.”
— Speech Writer
“Love the new layout and inclusion of prominent news coverage.”
— Speech Writer
“It looks very attractive and clear. I like the news story highlights.”
— News and Media Relations Specialist
“It looks very attractive and clear. I like the news story highlights.”
— News and Media Relations Specialist
“It looks very attractive and clear. I like the news story highlights.”
— News and Media Relations Specialist
“Really loving this change for the tip sheet!”
— Executive Director
“Really loving this change for the tip sheet!”
— Executive Director
“Really loving this change for the tip sheet!”
— Executive Director
check out my other work
check out my other work
check out my other work
