Rebuilding a consulting platform for accessibility, scannability, and brand clarity.
THE PROBLEM
Visual analysis and stakeholder reviews surfaced several concerns: an overpowering 5-color palette, irrelevant iconography, an unstructured “Services” page that buried key offerings, and no centralized location for the founder’s conferences and podcasts.
THE SOLUTION
KEY DESIGN SOLUTIONS
Accessibility & Readability
Eliminated eye strain and addressed accessibility concerns by optimizing whitespace and dialing the use of the aggressive 5-color palette. Removing the solid rust-orange background established immediate visual breathing room.
Cohesive Brand Experience
Replaced generic assets with custom illustrations and icons, reflecting the equity-driven values of the founder. Paired with effective use of brand colors and clear visual hierarchy, it delivers an organized and digestible experience.
Clear Content Structures
Introduced a collapsible block on the “Services” page, allowing prospective clients to digest offerings without information overload and endless scrolling. Simultaneously, addressed scattered media appearances by building a dedicated digital home to showcase all podcast episodes and conferences.
REFLECTION & NEXT STEPS