Modernizing K-12 educator discovery, sustaining user momentum, and establishing long-term operational flexibility.
THE PROBLEM
Stakeholder interviews uncovered critical issues: search functionality was suboptimal, navigation was inflexible, and there was no content personalization.
THE SOLUTION
THE IMPACT
COMPETITVE ANALYSIS
KEY DESIGN SOLUTIONS
Effortless Discovery & Filtering
Role- and topic-based filters and instant search were implemented to eliminate the friction of hunting through rigid legacy menus, allowing educators and school leaders to instantly surface relevant content. Paired with a hero carousel, this immediately guided visitor attention toward high-priority initiatives.
Sustaining User Momentum
A sticky right-hand sidebar was integrated alongside the reading experience to house gated downloadable content, registration forms, and key CTAs. Including “You may also like…” blocks eliminated the dead-ends of the legacy site.
Scalable Brand Consistency
Cohesive brand styling and refined visual hierarchies were applied across content elements to ensure all pages remained scannable and visually engaging. By building flexible layout modules and a universal promotional banner, this ensured a consistent visual journey that guided user attention site-wide.
NEXT STEPS