Producing Brand Identity and Website Redesign for a Equity, Diversity, Inclusion, and Justice Consulting Business
Category: UI/Web Design, Brand Design, Visual Design
Role: Freelance Brand and Visual Designer
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD, Figma
Reforming his consulting business, I was able to work closely with founder and president of Foundations for Hope and Justice Consulting, Alejandro Covarrubias. Conceptualizing and bringing his ideas to life, I rendered and delivered a new look to his consulting business by designing a cohesive brand identity and redesigned website.
Breaking down the website before this launch, I was faced with a challenge: come up with new page layouts and relevant illustrations to make the website visually engaging but also provide a seamless user experience. To create a meaningful impact, I designed 18 unique illustrations and icons that aligned with the content and the founder’s values.
Impact
The launch brought about several significant changes, including:
Home: The page now has a clean look with illustrations that quickly introduces the founder/president, his services, and testimonials.
Services: Revamped to place more emphasis on the services offered, this page showcases images of the founder in action and a collapsible block highlighting each service.
Discover: An official home was given to the conferences and podcasts the founder took part in.
Mission: Reorganized to have relevant designs that complemented the content, it made the whole page more organized and easy to read.
About: Structured “Who I Am” and “Work Experience” in a two column structure, with illustrations dividing the different components in “Work Experience.”
Contact: Translating “Let’s Grow Together,” this page holds a contact form that uses brand colors effectively.
