Spearheading the creation of 52 newly BetterLesson branded patterns and successfully incorporating them into collateral
Category: Branding Design, Graphic Design, Template Design
Role: Graphic Designer
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canva
Brand Work
In BetterLesson’s branding, hexagon patterns are a defining feature. With this pattern dominating nearly all digital and printed materials for years, BetterLesson established a company goal in 2024 to expand the brand’s visual identity and commitment to brand delight.
To help reach this goal, I took the creative lead by coming up with 3 new hexagon patterns, resulting in a collection of 52 patterns in the brand’s signature colors. These patterns were a success as they were integrated across diverse deliverables, such as blog banners, social media deliverables, Canva templates, ads, whitepapers, slide decks, and more.
Taking ownership in this project was rewarding as I was able to contribute to BetterLesson’s brand and ensure adaptability to fulfill different design needs and functions. These new additions also enhanced the brand’s emotional connection with customers, as these patterns were prominent features in collateral produced for the Marketing and Sales teams.
Deliverables
Below are an array of deliverables that utilize the new hexagon patterns.
About BetterLesson
BetterLesson connects K-12 educators with comprehensive professional learning solutions that help them thrive in an increasingly complex world. They have partnered with more than 30,000 educators across 47 states, plus D.C., Puerto Rico, and five countries internationally. Through research-based professional development centered on student outcomes, educators gain the necessary skills to create meaningful student-centered learning experiences that meet all students’ needs.